1.) Receive Permission For Your Pulsera Sale
Getting approval is the first and most important step! Wherever you plan to sell pulseras, make sure you have permission. There is a wealth of information on our website and Guidestar that explains our history, mission, finances, and programs -- these details should help you with approval, and you can call or email us if you’re having any problems.
Since 2009 we’ve worked with over 3,600 communities to host over 7,500 pulsera sales in all 50 states and in addition to schools, pulsera sales have been held everywhere from coffee shops to street fairs to NFL football games.
2.) A Clear Plan: Dates, Locations, Volunteers
One of the best things about The Pulsera Project is using your creativity to come up with a plan specifically tailored to your school. Most pulsera sales take place during lunch periods for at least several days in a row. Many schools will also set up in their main lobby before or after school, and others organize a way to sell pulseras classroom-to-classroom.
Special events can also be a great addition to your pulsera sale plan, but we’ve found that regularly selling in one location will give you the highest chance of a great turnout. Most important of all is getting a great team together— the more people involved, the better!
Pulsera sales can get super busy, so make sure you have a detailed plan for staffing the tables, collecting money, and safeguarding the funds you’ve raised. Most schools benefit from using a sign-up sheet to keep track of volunteers and their 1-2 hour time slots.
Different student-led teams taking ownership of different parts of the sale also leads to success -- from marketing to sales, accounting, and more. We also recommend bringing other clubs or student organizations into the mix and using their talents to really boost your pulsera sale.
Some teachers let students ‘check out’ pulseras with a goal to sell a certain amount to friends and family. If you decide to do this, make sure there is a clear deadline for returning the pulseras & money.
We also have a Perfect Pulsera Sale guide that gives even more information on planning a great sale – we guarantee that the more time you spend planning your sale, the more fun & successful it will be!
3.) Sign Up For Your Sale
Once you have your pulsera sale plan put together, you can reserve a two-week time slot using the form at the end of this guide. The earlier you sign up, the better!
We need at least two weeks notice before your pulsera sale begins. We’ll confirm that your sale is 100% ready to go within 48 hours – if you don’t hear back from us, please e-mail us.
4.) Promote Your Pulsera Sale
One of the most important elements of a successful pulsera sale is making sure people know when and where it’s happening, and why they should support it. We have tons of great resources to promote your sale – printable posters, videos for morning announcements, Canva templates, and much more.
A pre-sale with your class or club the week before your sale starts is a great way to kick off your sale. This can build anticipation as other students begin to notice the pulseras and ask when they'll be able to get their own. We also highly recommend showing our “Color the World” or “What is the Pulsera Project?” videos to as many people in your school as possible.
We also have a shorter one-minute version that is great for morning announcements. We have seen some amazing marketing ideas carried out in the past, from anonymous "pulsera-gram" Valentines gifts, to cryptic poster campaigns, to hilarious morning announcement promos, school-wide assemblies, and many more. This is a great time to be creative
